Last week, AMC and Regal Entertainment, the two other largest U.S. circuits,yanked advance sales for the tentpole because of the impasse. And earlier this week, Regal went so far as to pull all marketing materials for the threequel, including trailers.
Neither AMC nor Disney immediately comment. A deal with Regal is expected as well.
Studio insiders say it has been seven years since Disney revisited its terms, and that in that time, it has upped its profile by acquiring Pixar, Marvel and now LucasFilm.
There was plenty of incentive for all sides to resolve their differences. Based on tracking, Iron Man 3 (starring Robert Downey Jr.) could open between $135 million and $145 million in North America, ahead of the $128.1 million debut of Iron Man 2 three years ago. Gwyneth Paltrow and Don Cheadle also are returning cast members.
Directed by franchise newcomer Shane Black, Iron Man 3 is already rolling out overseas, where it opened to a stellar $13.2 million in a dozen markets on Wednesday. By Sunday, the tentpole will have opened in 80 percent of the international market and is expected to collect north of $110 million.
http://www.hollywoodreporter.com/news/iron-man-3-disney-theater-446536
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